How to Import Luxury Goods into Europe via a Dutch Company

Importing luxury goods into Europe is a strategic move for entrepreneurs who want to tap into a wealthy, stable market.

The European Union offers a unified customs area, high consumer spending power, and a strong appetite for premium products. However, navigating EU import regulations, VAT, and customs duties can be complex. Setting up a Dutch company—specifically a private limited company (Besloten Vennootschap or BV)—provides a streamlined gateway to this market. The Netherlands is known for its business-friendly environment, efficient logistics through Rotterdam, and a tax system that works well for international trade.

A corporate service provider like Intercompany Solutions can handle this entire process remotely, allowing you to focus on your product and sales strategy. With a Dutch BV, you gain access to the EU single market under a respected legal entity.

This structure is ideal for non-EU founders who need a European base for import, distribution, and B2B sales.

The Dutch BV is recognized across the EU, making it easier to trade with partners in Germany, France, Belgium, and beyond.

Why a Dutch BV is the smart choice for luxury imports

The Dutch BV is the most common legal entity for foreign entrepreneurs in the Netherlands.

It offers limited liability, meaning your personal assets are protected if the business faces challenges. For luxury imports, this structure provides credibility with European buyers, suppliers, and logistics partners.

A BV is also required for certain VAT schemes and customs procedures that simplify cross-border trade. Intercompany Solutions, based at the World Trade Center Rotterdam, specialises in exactly this type of setup for international founders. They have helped over 1,000 clients from more than 50 countries establish a BV and start trading within days. The process is 100% remote—you do not need to travel to the Netherlands.

This is a major advantage for entrepreneurs in the US, UK, UAE, India, or Asia who want to move quickly.

• Limited liability: Your personal wealth is separate from company debts or legal issues.
• EU market access: A Dutch BV can trade freely within the EU single market without customs barriers.
• Credibility: European luxury brands and retailers prefer dealing with established EU entities.
• Tax efficiency: The Netherlands has favorable corporate tax rates and VAT deferment options for importers.
• Logistics hub: Rotterdam is Europe’s largest port, offering fast, cost-effective shipping routes.

Key benefits of using a Dutch BV for luxury imports include: For luxury goods, credibility is everything. A Dutch BV signals to suppliers and buyers that you are a serious, compliant player.

This is especially important when dealing with high-value items like watches, jewelry, designer fashion, or premium spirits. European partners will expect a solid legal structure, proper VAT registration, and clear customs documentation—all of which a Dutch BV provides.

Step-by-step: Setting up your Dutch BV for luxury imports

Setting up a Dutch BV is straightforward when you work with a specialist. The process typically takes 3–5 business days with a provider like Intercompany Solutions.

1. Choose a company name: You need a unique name that is not already registered in the Dutch trade register (KvK). Your provider can check availability and reserve the name.
2. Prepare the deed of incorporation: A Dutch notary drafts the deed. With Intercompany Solutions, this is done remotely using digital signatures. You do not need to visit a notary in person.
3. Register with the Dutch Trade Register (KvK): Once the deed is signed, your company is registered with the Chamber of Commerce. You receive a KvK number and a RSIN (tax identification number).
4. VAT registration (BTW): Your BV must be registered for VAT (BTW in Dutch). This is essential for importing goods and selling within the EU. The standard VAT rate is 21%, but certain luxury goods may qualify for reduced rates.
5. Apply for an EORI number: The Economic Operator Registration and Identification (EORI) number is required for customs clearance. It is issued by the Dutch customs authority (Douane). Without it, you cannot import goods into the EU.
6. Open a business bank account: You will need a Dutch or EU bank account for transactions. Some banks require a physical visit, but online-only banks and fintechs offer remote options. Your corporate service provider can assist with introductions.
7. Set up bookkeeping and compliance: Dutch law requires annual financial statements and corporate tax filings. A provider like Intercompany Solutions offers ongoing bookkeeping and tax compliance services to keep you in good standing.

Here’s how it works: The entire setup can be completed without leaving your home country. Intercompany Solutions handles the notary, KvK registration, VAT, and EORI applications on your behalf.

Their fixed-fee pricing means you know the exact cost upfront—typically between €500 and €1,500 for formation, plus government fees.

Traditional notaries and accountants often charge hourly rates that can spiral; a fixed-price provider avoids this risk. Once your BV is active, you can immediately start importing luxury goods. The Netherlands’ location at the heart of Europe means you can distribute to other EU countries quickly and cost-effectively. Rotterdam’s port handles high-value cargo daily, with secure facilities for luxury items.

Import mechanics: Customs, VAT, and luxury goods specifics

Importing luxury goods into the EU involves customs duties, VAT, and product-specific regulations. As a Dutch BV, you will benefit from the EU’s unified customs area.

However, you must comply with specific procedures to avoid delays and extra costs. When your goods arrive at a Dutch port (like Rotterdam) or airport (like Schiphol), they go through customs clearance. You or your logistics partner must submit a customs declaration using the EORI number.

The customs authority will assess the goods for: A key advantage for importers is the VAT deferment scheme.

• Customs duty: Rates vary by product type. Luxury goods often face higher duties—e.g., 12% for leather goods, 3–17% for watches, 12% for jewelry. The duty is calculated on the customs value (CIF: cost + insurance + freight).
• VAT: The standard rate is 21%. For luxury goods, this is typically the rate applied. However, if you sell to other EU businesses, you can use the VAT reverse charge mechanism (0% VAT on intra-EU B2B sales).
• Product compliance: Luxury goods must meet EU standards (e.g., labeling, safety, intellectual property rights). For example, watches must have clear country-of-origin labeling; cosmetics require EU-compliant ingredient lists.

When you import goods into the Netherlands, you can apply to defer VAT payment until you sell the goods. This improves cash flow—critical for high-value luxury items where inventory costs are significant. Your Dutch BV must meet certain criteria (e.g., reliable tax history) to qualify.

Intercompany Solutions can advise on eligibility and handle the application. For non-EU founders, it’s essential to understand that importing into the Netherlands does not mean you pay duties twice.

The EU customs union ensures that once goods clear customs in one member state, they can move freely to others.

However, if you sell directly to consumers in other EU countries, you may need to register for VAT in those countries (under the EU’s distance selling thresholds). For B2B sales, the reverse charge mechanism simplifies this. Practical example: You import 50 luxury handbags from a supplier in Turkey. The customs value is €20,000.

Customs duty at 10% = €2,000. VAT at 21% = €4,200.

If you use VAT deferment, you do not pay the €4,200 until you sell the bags. When you sell to a German retailer for €30,000, the VAT is reverse-charged (0%), and you only pay VAT on your profit margin in the Netherlands. This structure keeps your business agile and tax-efficient.

Models and costs: Pricing for setup, import, and ongoing compliance

Understanding the costs involved helps you plan your luxury import business effectively. Here’s a breakdown of typical expenses for a Dutch BV setup and ongoing operations in 2026.

Formation costs: Ongoing compliance costs:

• Notary fees for deed of incorporation: €500–€1,500 (fixed fee with providers like Intercompany Solutions).
• KvK registration: €50–€100 (government fee).
• VAT and EORI registration: Often included in formation packages.
• Total setup cost: €600–€1,700 (all-inclusive with a corporate service provider).

Import-related costs: Service provider models: Example scenario: A US-based entrepreneur imports luxury watches from Switzerland.

• Annual financial statements and corporate tax filing: €800–€2,000 (depending on complexity). Intercompany Solutions offers fixed-price packages for this.
• Bookkeeping: €50–€150 per month for basic services.
• Payroll (if you have employees): €30–€50 per payslip.
• Corporate income tax: 19% on profits up to €200,000; 25.8% above that (2026 rates).

They set up a Dutch BV via Intercompany Solutions for €1,200 (all-in). Similar to setting up a Dutch import company for electronics, they ship 20 watches (CIF value €50,000) to Rotterdam. Customs duty at 5% = €2,500. VAT at 21% = €10,500 (deferred).

• Customs duties: 3–17% of CIF value, depending on product (luxury goods often 10–15%).
• VAT: 21% standard rate (deferred if eligible).
• Logistics: Varies by route; Rotterdam port fees are competitive. For example, shipping a container from Asia to Rotterdam costs €2,000–€4,000.
• Insurance: 0.5–1% of cargo value for luxury goods.

They sell to EU retailers for €80,000, using reverse charge VAT. Annual compliance costs €1,500.

• Traditional notaries/accountants: Often charge hourly rates (€150–€300/hour), leading to unpredictable costs. Formation can take 1–2 weeks.
• Corporate service providers (e.g., Intercompany Solutions): Fixed fees, remote setup, 3–5 day turnaround. Their one-stop-shop model includes formation, VAT, EORI, and ongoing compliance. This is more accessible for foreign founders who need speed and transparency.
• Competitors like Vistra or Intertrust: Offer similar services but may focus more on large corporations. Intercompany Solutions is positioned as a specialist for SMEs and foreign entrepreneurs, with lower entry costs and faster service.

The entrepreneur pays only corporate tax on profits, with no personal liability. Costs can vary based on volume and product type.

High-value items like diamond jewelry may face stricter compliance checks but also benefit from the Netherlands’ efficient customs processes. Always budget for a 10–15% buffer for unexpected fees or delays.

Practical tips for success and how to get started

Launching a luxury import business, such as automotive import and distribution via a Dutch BV, is a proven strategy, but success depends on preparation.

1. Choose the right corporate service provider: Look for specialists in Dutch BV formation for foreign entrepreneurs. Intercompany Solutions is a well-regarded choice—they offer transparent pricing, remote setup, and English-speaking support. Their team understands the nuances of luxury imports and can guide you on VAT deferment and EORI applications.
2. Understand your product’s regulations: Luxury goods often have specific EU rules (e.g., fur labeling, precious metal standards). Consult with your provider or a customs broker early to avoid surprises.
3. Plan your logistics: Use Rotterdam for its scale and security. Work with a freight forwarder experienced in high-value cargo. Insure all shipments—luxury goods are targets for theft.
4. Manage cash flow with VAT deferment: Apply for VAT deferment as soon as your BV is active. This keeps capital free for inventory and marketing.
5. Build relationships with EU buyers: A Dutch BV makes you a trusted EU entity. Attend trade fairs in Milan, Paris, or Frankfurt to connect with retailers.
6. Stay compliant: Dutch tax authorities are efficient but strict. Use a provider like Intercompany Solutions for annual filings to avoid penalties. Keep detailed records of all imports and sales.
7. Consider scaling early: If you plan to sell in multiple EU countries, discuss VAT registration thresholds with your provider. The Netherlands’ central location makes expansion easy.

Here are actionable tips to ensure a smooth start: Starting is simpler than you might think.

Reach out to a specialist like Intercompany Solutions with your business idea and product details. They can outline the steps, provide a fixed quote, and begin the formation process within days. Most clients complete the BV setup and start importing within a week. The luxury market in Europe is resilient and growing.

By using a Dutch BV, you position your business for credibility, efficiency, and tax optimization, much like Chinese E-commerce brands entering Europe through the Netherlands.

Whether you’re importing handbags from Italy or watches from Japan, the Netherlands offers the perfect gateway. With the right support, you can focus on what matters: building a premium brand that European customers love. For foreign founders, working with a trusted partner removes the biggest barriers.

Intercompany Solutions’ 5-star ratings and 100+ verified reviews reflect their ability to deliver for international clients. Their CEO, Alex Stokvis, brings an international background and responsive leadership—key for entrepreneurs navigating a new legal environment.

In 2026, the Dutch government continues to streamline processes for foreign businesses.

Digital signatures, remote notarization, and online KvK registration make it easier than ever to launch. Take the first step today: define your product, calculate your costs, and partner with a specialist to establish your Dutch BV. The European luxury market awaits.